Do you know this man?
If you hang with us, you should. His name is Jordan Weisman, founder of the company 42 Entertainment, ARG and storytelling extraordinaires, and he’s most likely the mastermind behind the current “Iris” ARG we’re currently losing sleep over. I can only imagine what his workday might be like lately: [Make sure the fanboys have enough vague techno mumbo jumbo about the Halo universe to keep themselves busy for the next week…check. Make sure the press is frenzied about the Halo 3 release…check. Daydream about next multi-million dollar startup…check.]
Not surprisingly, there’s a whole lot more Weisman is responsible for that we should probably thank him for. Ever hear of a little company called FASA? That’s right, FASA was founded by Weisman in 1980, became popular for the Shadowrun series, spun off FASA Interactive, which was later bought by the Microsoft juggernaught. He served as Creative Director for the Microsoft Games Division for a period after the aquisition before starting up another company.
Read this article from The Escapist about his experiences with ARGs of the past, and his experiences in the industry as a whole.
Some previous ARGs he’s directly or indirectly responsible for:
The Beast (For the movie “A.I.:Artificial Intelligence”)
I Love Bees (For Halo 2 Release, wait..what do bees have to do with Halo?)
Year Zero (For the Nine Inch Nails album “Year Zero”)
Vanishing Point (For the release of Windows Vista)
Dead Man’s Tale (For the release of “Pirates of the Caribbean: Dead Man’s Chest”)
Hex 168 (For the launch of the Xbox 360 console)
Last Call Poker (For the release of GUN)
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XBL GT: Mikeulus