All people needed to do… was believe.

November 8th, 2009 by halo@bungie.org Leave a reply »
DesignCritique has a look back at the Halo 3: Believe ad campaign, to see how it worked with the benefit of hindsight. Not surprisingly, it holds up, two years later. Amazing stuff!(Louis Wu 15:58:08 UTC)

Posted in HBO

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