Halo used in a study on stupid people

sonik son sent us a link that’s pretty darned tangential to Halo… but Halo IS involved, so here you go. Over at MarginalRevolution.com, there’s a blog entry about a study that compared higher prices with free shipping vs lower prices with expensive shipping to see which attracted buyers faster. (Turns out we’re stupid, and will pay $5 + $6 shipping more quickly than we’ll pay $10 + $0 shipping.) Halo was one of the items used in the eBay sellathon. (See? I told you it was tangential.)